Hey there, in today’s digital ad world, nailing down the perfect audience is super important. It’s the key to getting more people to buy what you’re selling and making your ad campaign rock!

8 Sales In 4 Days (1.69 ROAS)

Image credited to Wolf Of Wall Street Movie

Imagine this: I ran an ad that got 8 sales in just 4 days with a 1.69 ROAS. The trick? Find your target audience and know your customers inside out.

Knowing your customers like they’re your best friends. More than just their age and where they live, dive deep!

• Think about what perfume they wear
• Whether they have kids,
• If they drink beer or wine,
• If they drive and own a car,
• Career aspirations or professional interests,
• Whether they are interested in life insurance,
• Dietary preferences or specific food choices,
• If they are health-conscious, and so on…

Get specific!

An Example In Action: Our Strategy To Find Laser Targeted Audience For A Client

Here’s a snapshot of how we layered targeting to create a laser-focused audience for one of our clients who offers cleaning services.

By combining various interests, we tailored the ad precisely to their potential customers.

As you can see in the above screenshot, our target audience includes young dog owners who have recently purchased their first property. They also show an interest in home improvement and maintaining a tidy home.

We all know that nowadays, young people are often swamped with work (along with the responsibility of paying for their property). This leaves them with minimal time for housekeeping. Additionally, having a pet dog at home usually results in dealing with dog hair spread all over the place.

Do you agree that this specific group is more likely to be interested in our client’s offer

So, don’t just scratch the surface – dive deep when it comes to finding your laser targeted audience.

Crafting Compelling Ads That Speak To Your Audience’s Soul

Image credited to Reddit

I’m always fascinated by Durex ads because their marketing team is brilliant. They consistently craft ads that deeply resonate with the audience’s emotions.

When you really know your audience, crafting ad copy that speaks to their emotions becomes super easy for you too. 

Thus, understanding what keeps your targeting audience up at night and the solutions they seek allows you to create ad copy that goes beyond mere words.

Your ad copy will forge emotional connections tailored precisely for them and speak straight to their desires, worries, and aspirations..

They serve as a bridge between your audience’s desires and your offerings, leading not just to clicks but to meaningful engagement, conversions, and sales.

So, immerse yourself in their world, understand their thoughts, and let your ads speak directly to their hearts.

Conclusion: Why Getting Specific Works Wonders

In a nutshell, while automatic targeting (machine learning) is cool, nothing beats understanding your audience.

It’s the secret sauce to awesome ad campaigns! If all this sounds like too much work, don’t stress. We can handle it for you. Just drop us a message!

Best,
Andy Kho